Analyze real-time campaign open rates, click-through rates, hard/soft bounces, and replies. Drill down into recipient logs and sync to lead cards.
At a glance
Real-time — Open & Click Tracking
1 Click — Heatmap Report
100% — CRM Synchronization
Detailed — Bounce Categorization
Features
Visual Outreach Reports
Track campaign statistics on simple visual charts. Review aggregate open rates, click-through rates, unsubscribe distributions, and bounce volumes over time.
Individual Prospect Tracking
Identify hot leads immediately. Drill down into campaign history to see exactly which recipient opened your mail, how many times, and which links they clicked.
Split-Test Copy Analytics
Optimize subject lines. Run A/B split-tests and let Avani compare opens and conversions, helping you send the best copy to your main contact lists.
Automatic Lead Profile Logging
Link email data to your CRM automatically. View full tracking histories (sent, opened, clicked, replied) directly on the customer lead card.
Key benefits
Real-time open and link click notifications let sales reps call hot leads immediately
Automated split testing shows which copy and subject line drives opens
Advanced bounce categorization separates soft bounces from dead address alerts
Complete historical campaign data logged directly under lead profile cards
Exports clean report sheets on campaign metrics for marketing presentations
Helps marketing managers monitor sales team email outreach volume metrics
How it works
Launch a Campaign — Send your bulk email or cold sequence using Avani templates, configured with automated link and pixel tracking.
Monitor Live Feed — Watch the real-time activity stream on your analytics dashboard as recipients open and interact with your content.
Analyze & Refine Copy — Identify underperforming subject lines or links, adjust your layout, and run split-tests to optimize conversions.
Frequently asked questions
How does Avani track email opens and clicks?
Avani uses standard email tracking methods: (1) Opens are tracked via a tiny, invisible 1x1 pixel image embedded in the email. When the recipient's client loads the image, the open is recorded. (2) Clicks are tracked by routing URLs through a secure redirect link on your domain.
What is the difference between soft and hard bounces?
A soft bounce is a temporary issue (like a full mailbox or server downtime), meaning we can try again later. A hard bounce is permanent (like a non-existent email address). Avani automatically blacklists hard bounces to protect your sender score.
Can I disable tracking for strict privacy needs?
Yes, you can toggle open and click tracking off globally or for individual campaigns in your settings panel.